1. People

Business is about people. Every day a large variety of people will interact with your brand in one way or another. Whether these people are customers, employees or potential customers their perception of your brand will influence their decisions about your business.

We believe that brands ought to be accessible. People should intuitively connect with your brand. It shouldn't require mental gymnastics or an anguishing emotional decision. It should come naturally. If your brand is not doing this, something needs to change.

We believe in building creative brands; we believe in building them for people and about people. That's why we work hard to find out who you are, who your customers are and who your competition is. This knowledge will helps us work with you to create a brand that's right for your people.

2. Work vs. Time

In general we estimate the price of your project based on our experience with similar projects. We also understand that not every project is the same. When faced with unique situations we base our pricing decisions on the following three variables: time, quality and cost. Of course, to maintain our artistic integrity we can never compromise on the quality of our work. We can however compromise on deadline and cost. These two scenarios exist:

Tight Deadline: In the case where a client asks us to meet a tight deadline we are forced to make decisions about our timelines and commitments to other clients. This directly influences our bottomline. For this reason, any last minute projects will be charged at a higher rate than our regular fee.

Tight Budget: There are of course times when you absolutely must have quality but can really not afford it. We are willing to work with you on this but in these cases deadlines become flexible and are subject to the whims of our project manager. You should also consider "Construct Startup"; our fixed price solution for limited budgets.

3. Charity

When building creative brands for people, buyers and sellers are not the only people we have in mind. We believe that people come before profits. We believe that being a part of the human race is more important than being a part of the rat race. For this reason we believe in sharing our profit to the profit of others.

Finding a suitable or worthy cause is not very difficult these days; in fact, they're a dime a dozen. We have chosen to focus on orphans and adoption. In a world plagued with wars, famine and disease millions of children are left orphaned and abandoned and we don't like that. So, we're trying to do our bit to make a difference. We donate 10% of all our revenue to orphanages and adoption minded people who are out there making a difference.

To show our gratitude for volunteer and socially minded organisations we also offer a 10% discount for qualifying non-profits. If your non-profit just cannot afford professional services to help you get the word out we also offer a yearly give-away in which we select 1 non-profit organisation for a free branding and website exercise. If you feel that your organisation fits the bill, let us know and we'll enter you in the give-away.

4. Denial of Service

For reasons of social responsibility we will not engage in contracts with the following: gambling institutions, the tobacco and pornography industries.